New York, July 14th 2017: The 18th Edition of IIFA Weekend & Awards- The most spectacular celebration of Indian Cinema worldwide has begun in the cosmopolitan city of New York, USA from 13th– 15th July 2017. EROS NOW IIFA Rocks this year transformed the MetLife Stadium with much fanfare and revelry as the hosts Riteish Deshmukh and Manish Paul brought their charismatic personalities for the musical spectacle!
IIFA Rocks has always been a dazzling musical extravaganza that featured a number of surprises and megastars all on one stage! This year, the spectacular global event was kick started by Multi-talented Bollywood star Diljit Dosanjh beginning the celebrations with a complete feast for the senses.
IIFA Rocks celebrated 25 years of the musical genius A. R. Rahman in the industry with a mesmerizing 90 minute performance alongside a first time medley by Hariharan, Kailash Kher, Mika Singh, Mohit Chauhan, Jonita Gandhi, Neeti Mohan, Javed Ali, Kamaal Khan and Haricharan Seshadri among others. Adding to the extensive list of IIFA Rocks line-up, Aditi Rao Hydari captivated the audiences with her powerhouse performance at the IIFA Rocks Stage.
IIFA Rocks also felicitated the winners for their excellence in the technical field. Ae Dil Hai Mushkil lead the winners list by walking away with 4 awards in the technical category including Background Score (Pritam), Best Engineer (Shadab Rayeen), Cinematography (Anil Mehta, ISC, WICA) and Costume Designing (Manish Malhotra).
Other winners in the Technical category featured Pink’s Ritesh Shah winning Best Dialogue and Best Screenplay and Bodhaditya Bandyopadhyay for Editing. Larnell Stovall, Parvez Shaikh, `ANL` Arasu winning Best Action and Anuj Mathur winning Sound Mixing for the film Sultan. Kapoor and Sons’s Adil Shaikh earning the Best Choreography Award for the song Kar Gayi Chull and Sound Design won by Pranav Shukla for film Mirzya. Fanwon two awards for Best Make up (Greg Cannom) and Special Effects Visual (Red Chillies VFX) categories.Neerja took an accolade for Production Design (Aparna Sud & Anna Ipe). Myntra’s Style Icon Award was presented Youth Icon Alia Bhatt at the event.
With the excitement growing across the world, the Official IIFA merchandise is a perfect treat for ‘IIFAn’s’ globally. The Official IIFA Merchandise includes an interesting range of T-Shirts, Caps, Key Rings, Hooded Sweatshirts, Tote Bags, Magnet and Ticket Holders among others that are stylized with the Iconic IIFA’s logo. The Merchandise is exclusively available on e-store https://www.jsrdirect.com/webstores/iifa and at MetLife Stadium from 14th – 15th July 2017 during the 72 hour IIFA Weekend and Awards.
IIFA continues on its journey with strength to grow every year in the world of entertainment and building the outreach as a major event globally to bring positive results and impact. This year is set to be one of the biggest, most extravagant and amazing IIFA Weekends to date. Keep up to date with all the latest news and details on IIFA by logging on to www.iifa.com or checking out the social media handles:
Facebook – https://www.facebook.com/IIFA/
Twitter – https://twitter.com/IIFA
About IIFA (International Indian Film Academy)
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India but an equally important objective of this prestigious brand is to create similar outcomes in its host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions.
Wizcraft International Entertainment
Pvt. Ltd promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity with it to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience. www.iifa.com.
ABOUT WIZCRAFT INTERNATIONAL ENTERTAINMENT PVT. LTD.
Wizcraft International Entertainment, India’s leading media and Entertainment Company is dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International
Indian Film Academy (IIFA) Awards & Weekend for 15 years in over 12 countries, Wizcraft has contributed towards brand building for India across the world. It has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. The growth story of the company reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of your dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.
ABOUT METLIFE STADIUM
MetLife Stadium, home to the New York Jets and New York Football Giants, is the number one stadium in the world. This 82,500 seat stadium, one of the largest in the National Football League, sets the standard for ve
nue excellence with state-of-the-art technology, comfort and amenities. The only active venue to serve as the home stadium for two NFL teams, MetLife Stadium hosts 20 NFL games per season, more than any other Stadium.
MetLife Stadium hosts the World’s Biggest Events, on the World’s Biggest Stage. Major events hosted at the stadium include Super Bowl XLVIII, WrestleMania 29, Copa America Centenario, CONCACAF Gold Cup Quarterfinals, Paul McCartney, U2, Bruce Springsteen and the E Street Band, Bon Jovi, Kenny Chesney and Taylor Swift
MetLife Stadium tops the industry charts annually since opening. The Stadium has ranked as the No. 1 Highest Grossing Stadium in the world for the last 5 years (2012 – 2016) by Billboard magazine. In 2011 MetLife Stadium was ranked No. 1 for safety by Security magazine’s “Security 500” in the Arenas/Stadiums/Leagues/Entertainment division.
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